Today the UK Sepsis Trust announce The Ride, the first part of their iconic annual event Cycle4Sepsis. On Saturday 14 September, the day after World Sepsis Day, up to 250 cyclists will converge on the designated finish line in Birmingham at the NEC Cycle Show (produced by Upper St Events), who are offering free entry to all participants. Riders, who can fundraise individually or as a team, will set out from their own hometowns in groups, creating their own bespoke routes from Wales, Scotland and England. To date, Cycle4Sepsis has raised over £100,000, effecting real change by making people aware of sepsis.

Sepsis is the body’s overreaction to an infection in which the immune system, instead of fighting an infection, attacks the body’s own organs and tissues. If not spotted and treated quickly it can lead rapidly to organ failure and death, and leaves thousands of survivors with life-changing disabilities. The condition affects 250,000 people in the UK annually, resulting in 52,000 deaths and leaving 79,000 with life-changing after-effects. According to the UK Sepsis Trusts estimates, better awareness could save 14,000 lives every year, and save the NHS £314 million per annum.

Earlier recognition and treatment of sepsis saves lives and hugely improves outcomes for survivors, so spreading the word is key. Cycling teams all over the UK will be encouraging clinicians and members of the public to ‘Just Ask: could it be sepsis?’

Dr Ron Daniels, CEO of the UK Sepsis Trust comments: The key to ending preventable deaths from sepsis is awareness and this is what Cycle4Sepsis is all about: hundreds of people joining forces to raise funds and vital awareness of the killer condition that affects so many and yet is still recognised by far too few.

Cycle4Sepsis is in its seventh year, and is bigger and better than ever. We’re proud that this iconic event culminates in Birmingham, the City where the charity was founded and which we call our home. It’s the invaluable support of our volunteers, cycling to save lives, that helps us achieve our four main aims of raising public awareness, educating healthcare professionals, instigating political change and supporting those affected by sepsis.”

Paul Grandy, Head of Sponsorship at Upper Street Events comments: We are proud to partner with the UK Sepsis Trust across the campaign Cycle4Sepsis. Together we are able to raise awareness of sepsis and empower people to look out for each other. The Cycle Show tries to promote its core values above all else (Force For Good) and UK Sepsis Trust is the living embodiment of this; encouraging people to raise money through cycling fits the aspirations of both companies! I look forward to seeing this come to life.”

To find out more about Cycle4Sepsis 2019 and to get involved click here