Today the UK Sepsis Trust (UKST) announces the launch of the nationwide milk bottle awareness campaign in collaboration with the Iceland Foods Charitable Foundation, in which the UK Sepsis Trust’s branding will be on Iceland-branded milk bottles throughout the UK, until the end of 2019.

After the calls to action from both sepsis survivor and UKST ambassador Tom Ray as well as the Royal College of Nursing for better sepsis care and awareness, UKST are proud to launch this initiative with IFCF, which will reach millions of people, raising unprecedented levels of awareness. The milk bottles are already in stores around Scotland, North England and North Wales, and will reach the Midlands and the South of England in the next two months.

Tarsem Dhaliwal, CEO of Iceland Foods comments: “We’re delighted to be supporting the UK Sepsis Trust in their work to raise awareness of the condition. By using the branding on Iceland’s milk, an everyday item for many and one of our bestselling products, we will reach millions of people across the UK. I’m confident that this new campaign will achieve new levels of awareness and educate a significant number of people on the symptoms to look out for.”

Dr Ron Daniels, CEO of the UK Sepsis Trust comments: “Sepsis has been making headlines this week, with the calls to action from Tom Ray, sepsis survivor and UKST ambassador and the Royal College of Nursing, with whom we will work to deliver robust education. We fully endorse the College’s call for a national early warning score to better identify sepsis in children, but hand in hand with this it’s essential we educate our public to seek help urgently at the right time.

“This is why we’re so thrilled to be launching the milk bottle awareness campaign, in partnership with Iceland Foods Charitable Foundation. With their help, we will be able to raise unprecedented levels awareness in the hope that, having seen our branding on a milk bottle, people will feel empowered to “Just Ask: could it be sepsis” whenever anyone presents who’s very unwell with an infection. We’re so grateful to the IFCF and we are incredibly excited to continue this momentum into 2019, to raise even more awareness.”

The bottles are already live, in already on bottles in Scotland, North England and North Wales.

If you live in any of these regions, We would love it if you could do just three important things for us:

  1. Visit your local Iceland supermarket
  2. Pick up a bottle of milk with our branding on it
  3. Share it on social media with the hashtag #IcelandSepsis